B2B Marketing Video Production

B2B Marketing Video Production

On Location B2B Video Filming

Most of the B2B and B2C video work we produce for clients involves filming people.  But not this time…

We were excited to be filming a BIG inanimate industrial product this time.  Definitely a fun first.

The product is a “Combined Heat and Power” or “CHP” generator unit that runs on natural gas and can provide “off the grid” power and hot water to medium sized buildings.  Pretty cool technology the average person doesn’t usually about.

After our discovery phase about the product and finalizing a voice over script and shot list, we headed up to the client’s warehouses about an hour north of Atlanta to shoot.

Our full day shoot consisted of a wide variety of pans, zooms, close-ups, and pull-away shots.  Filming the CHP unit in it’s “closed” state and with it’s panels opened so we could show the various internal mechanism like the engine, radiator and controls.

We’ll take all this and edit with the voice over, as it describes the features and benefits of the unit, to produce the final B2B marketing video.

B2B marketing video production in action

UPDATED:  Here’s some still shots of sequences we ended up using in the final edit…

video screen from B2B video

video screen still

Though we weren’t filming adults or kids (our usual “talent”) this giant machine performed it’s part in the video with flying colors!

To find our more about our B2B video production creative services – both motion graphics and live video – contact us today.

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.