The Need.
Wet n’ Wild Sprinklers is a line of fun sprinkler toys made by Prime Time Toys. A portion of our overall marketing plan for parent company Prime Time Toys was to create a specific marketing campaign websites for popular toy lines. The main online destination – wwwPrimeTimeToys.com works for parents, kids and B2B retailers but due to the buzz of these fun summer products, we wanted to create a unique online destination which allowed additional audience outreach.
The Solution.
Through a stylish long scroll design, we created an energetic design specifically for the young family audience. This family-friendly consumer product online marketing website uses a combination of catchy visuals, search, social, video to help engage consumers in the brand and push them to buy at an online retailer. This site helps support the on-going PR and digital campaigns while allowing it’s own brand awareness to saturate the internet.
The Overview.
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The Results.
Responsive website where users can use browsers, tablets or mobile.
Including product images, online retailer “buy” buttons, summer giveaways and social outreach.
A strategic social media strategy was set in place including on-going Facebook, Twitter, YouTube, and Pinterest engagement under the Prime Time Toys brand.
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Going Interactive worked on strategic direction, usability, concept, design, development, social media outreach, giveaways, seo optimization and overall digital brand building.
Pixels pushed.
Products Pushed.