Dart Zone is a toy line of foam dart blasters by Prime Time Toys. A portion of our overall marketing plan for parent company Prime Time Toys was to create a specific destination website for their Foam Dart Blasters. The main online destination – wwwPrimeTimeToys.com works for parents, kids and B2B retailers but due to the popularity of all Dart Zone products and backyard toys (as well as The Max Liquidator pool toys), we wanted to create a unique online destination which allowed additional audience outreach.
Through an entirely new parallax animated style design, we created an energetic design specifically for the young male audience. This kid-friendly consumer product online marketing website uses a combination of catchy visuals, search, social, video to help engage consumers in the brand and push them to the store locator. This site helps support the parent brand while allowing it’s own brand awareness to saturate the internet.
Each dart blaster has it’s own unique view to showcase features throughout. Users can use browsers, tablets or mobile.
Each plant detail page gives the right amount of details on features and benefits along with product videos.
The site is full of features including eCommerce, parallax animations, product videos, store finder, sharing features, giveaways and more.
A strategic social media strategy was set in place including on-going Facebook, Twitter, YouTube, and Pinterest engagement under the Dart Zone Covert Ops brand.
Going Interactive worked on strategic direction, usability, concept, design, development, commerce set-up, social media outreach, giveaways, seo optimization and overall digital brand building.