The Need.
The national non-profit based Home Safety Council needed a new user-friendly modern design accessing tons of valuable home safety content. Going focused on adding new and innovative social elements such as custom forums separated into specific audience groups, blog elements, Facebook fan page, YouTube Channel, Quiz’s, polls, Video player and much more. The site pushed visitors to see all of the free safety content with the option of joining the online forum. Overall, Going Interactive worked on strategic direction, usability, design, website development, social media outreach, seo optimization, contests, games and overall digital brand building.
The Solution.
While the website was live it garnered various awards.
• IABC Silver Flame Award
• Website traffic continued to increase year after year
• Time spent on the site increased
• Community grew into the thousands
The Overview.
The Results.
Each page was strategically thought out with a focus on clean design, audience paths and usability.
Major buckets on the home page made it easy for mom’s and older adults to find their way around.
Massive amounts of content was easy to get to due to side navigation.
Video Spotlight.
Going Interactive worked on strategic direction, usability, concept, design, development, forum creation, seo optimization and overall digital brand building.
Pixels pushed.
Ideas Generated.
