YANMAR America Energy Systems came to GI with the need to create a new B2B marketing video for an updated flagship product. They needed to position the upgraded unit as a cost saving option for building heat and power – to an audience of engineers and architects. The unit itself is a large metal enclosure that houses various high-end generator and heating components.
After immersing ourselves in the product, we produced a script calling out the features and benefits of the unit – that the target audience would most be interested in. The voice over would be synced to moving live video of the physical product, giving the viewer the perfect marketing combination of audio and video. We shot the video on location at the client’s warehouse.
Going Interactive worked on script writing, on location video shooting, voice over, editing and post production.