X vs. Y

X vs. Y

The Need.

The X vs. Y game is a board game that gives young adults something to “fight” about. Going Interactive produced this online marketing site for a new ‘battle of the sexes game’ – X vs. Y game to help promote it in stores around the U.S.

The Solution.

Through a sleek and simple design, we established a branded online look and feel. XvsY.com features a teaser game, video clips, quick quiz questions, social stuff and more all in a specific game-branded package.

The Overview.

Strategy:
Design:
Development:

New Game

New Fans

New Visitors

xvsy-Website-Middle-Portfolio

The Results.

 

Branded design helps communicate the fun side of the game.

Basic “How to Play” visuals and animations to help viewers understand gameplay.

An online mini-version of the game was created to mimic the real-world experience.

Engaging and Meaningful Strategy, Design, and Creation

 

Product Video Spotlight.

 

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Going Interactive worked on strategic direction, usability, concept, design, development, game and overall digital brand building.

Pixels pushed.

Ideas Generated.

Connections Created.