Peachtree TV is a premiere local channel for the city of Atlanta. The channel offers viewers a great escape with both laughter and relaxation. The entertainment channel has become a site which attracts local area visitors who are interested in scheduling, area specific shows and much more. The goal was to communicate the entire brand message in a clear, concise, and engaging manner.
Going Interactive’s strategy brought Peachtree TV’s web presence up-to-date and into prime form as a modern destination for their viewers and prospective viewers through the straight forward design and easy-to-use user paths. The site pushes visitors to see all of the shows with details and find out the schedule times and upcoming promos. Overall, Going Interactive worked on strategic direction, usability, design and overall digital brand building.
A Information Architecture document was created in order to fully understand the template needs.
Home page with modular areas for easy swap of content.
Full show and schedule template was designed for easy surfing.
Engaging and Meaningful Strategy, Design, and Creation
Going Interactive worked on strategic direction, usability, concept, design, template optimization and overall digital brand building.