Gardener’s Confidence had an outdated site which needed updating. Going Interactive brought a fresh and creative approach to Gardener’s Confidence online. We established a strong extensive digital presence across the social networks while focusing on re-building and re-designing the core website. The concept started with a solid online strategy which focused on high SEO value and we created easy-to-use navigation which allows users to easily identify the types of plants they are interested in.
Through an entirely new navigation architecture and elegant design, we brought the website up to modern web standards. Our research showed we had a great opportunity to reach an even wider audience and engage them in the most popular social outreach, calendar of events, public gardens, and “Ask a Gardener” where the customers can get input directly from the pro’s. We also helped come up with new and innovative content areas to help engage users.
Each page was crafted to have engaging content, beautiful visuals and a great user experience. Users can use browsers, tablets or mobile.
Each plant detail page gives the perfect amount of information a visitor needs to get them to the stores and keep them coming back for more.
The site is full of fantastic features including plant details, downloads, store finders, garden designer finders, ask a gardener and more.
A strategic social media strategy was set in place including on-going Facebook, Twitter, YouTube, and Pinterest engagement.
Andy – Marketing Manager
Going Interactive worked on strategic direction, usability, concept, design, development, social media outreach, giveaways, seo optimization and overall digital brand building.
Varieties of Plants.
New Unique Facebook Views.
Unique Website Visitors.