The Boys and Girls Club does great work around the world. This video was created to help locations nation wide get a sense to what kids are thinking in order for them to serve them more effectively.
GI shot and produced the video at a local Atlanta BGCA. The kids were all “real kids” who go to a local club. Their answers were their own. The impact is powerful.
Going Interactive worked on strategic direction, concept, storyboarding, design, video shoot, editing and final production.
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