The Need.
Boys and Girls Clubs of America launched a Club Tech program almost 10 years ago. Obviously a lot of things have changed since then – especially technology. In order to keep up, BGCA launched a new initiative called My.Future.
The Solution.
An effective marketing tool was needed to communicate the top-level benefits and upgrades. A video which combined real-footage of BGCA kids and animation was the perfect solution for the huge launch in front of thousands.
The Overview.
The Results.
The video was composed of existing footage, on-site footage at a local club and animation overlays,
The video helped tell the story of My Future and all of the technology upgrades available to local clubs.
The video gets used at trade shows, presentations, internal and external websites and more.
Engaging and Meaningful Strategy, Design, and Creation
The Result.
Going Interactive worked on strategic direction, concept, script writing, design, animation, video shooting and overall editing.
Minutes of Video.
Ideas Generated.
