UPS: Paperless Game

UPS: Paperless Game

The Need.

In order to promote the new International Paperless Shipping service UPS turned to GI for concept and production of an entertaining promotional online game. Going Interactive concepted out the best approach and presented the idea. We then went on into game visuals, sounds and overall interactivity design and creation. The user dodges paper-stacks and customs as the package is guided over the globe to it’s destination continent.

The Solution.

There’s different visuals per destination and it was designed easy to share.

• Adobe Site of the Day
• IABC Silver Award
• Communicator Award
• Average time spent with brand was over 3 minutes

The Overview.


Brand Equity

New Fans

Lengthy Visits


The Results.


The game was passed around to press, reporters and existing clients.

Avoiding various objects made the fun factor high and increased time spent.

Custom endings for each Country.

Engaging and Meaningful Strategy, Design, and Creation


Video Case Study.




Going Interactive worked on strategic direction, usability, concept, design, development, writing and overall digital brand building.


% of Users from Outside US.

Hours of Gameplay.

Campaign Connection Time.