Kids love to play in the pool and we wanted to show kids just how fun Prime Time Toys water toys and water blasters were! Using waterproof cameras and action oriented footage, we captured the excitement of the products both in and out of the water. Going Interactive shot and produced a variety of :30 online videos to showcase these unique products which is used on websites, microsites, social media, seo, YouTube Channels, Ad campaigns and more.
The main goal was to create short product videos in order to…
- Show what the product looks like (build brand awareness and visual awareness for in-store purchase)
- Show what the product does (how to use it without being a demo)
- Show kids having fun with the product (both light uses and energetic uses)
- End with call to action (URL – see / learn / buy)
Going Interactive worked on strategic direction, concept, design, video shoot, editing and final production.
Minutes of Footage.