The Need.
The launch of MyBoxercraft was a success and new media content was needed to help push customers to share and also build brand equity. Going went behind the scenes for a 3 day photo shoot of their catalog and produced a 5 video series.
The Solution.
Going spent days shooting and hours going through footage to create 5 energetic and fun videos which show off the clothing lines offered by MyBoxercraft.
The Overview.
![boxercraftv-Website-Middle-Portfolio](https://goinginteractive.com/wp-content/uploads/2013/12/boxercraftv-Website-Middle-Portfolio-1024x975.png)
The Results.
![GI-ADS-middlecut-shot](https://goinginteractive.com/wp-content/uploads/2012/09/GI-ADS-middlecut-shot.png)
Going Interactive worked on strategic direction, concept, design, video shoot, editing and final production.
Minutes of Footage.
Ideas Generated.