Going Interactive worked with our friends at Function to create this video for Armstrong eco-friendly flooring. GI took care of the storyboarding, shoot and editing. The video concept was a play off the variety of acronyms being used in the industry.
Function supplied the script and overall concept and Going went from there. Throughout the process we shared possible textures, backgrounds and specific shots. The end result was a clear and simple B2B video which Armstrong used to share within their organization.
Going Interactive worked on strategic direction, concept, design, video shoot, editing and final production.
Minutes of Footage.