Armstrong: B2B Video

Armstrong: B2B Video

The Need.

Going Interactive worked with our friends at Function to create this video for Armstrong eco-friendly flooring. GI took care of the storyboarding, shoot and editing. The video concept was a play off the variety of acronyms being used in the industry.

The Solution.

Function supplied the script and overall concept and Going went from there. Throughout the process we shared possible textures, backgrounds and specific shots. The end result was a clear and simple B2B video which Armstrong used to share within their organization.

The Overview.


Viewable Anywhere

Variety of Uses

Product Overview


The Results.



Going Interactive worked on strategic direction, concept, design, video shoot, editing and final production.


Minutes of Footage.

Ideas Generated.

Connections Created.