We’ve worked on interactive marketing elements for licensed products before.
Most notably the Rubiks Revolution web presence a few years ago. I don’t know if the original deal for the product license was made at the annual Licensing Expo or not, but we’ve been wanting to make it out to Vegas to check it out for awhile now. Alas, we didn’t make it this year. The show ends today but AdAge.com has a number of posts reporting on the action. So it’s almost like being there!
Another revealing “What you missed”.
And one on nostalgic brands licensing new stuff.