Licensing Expo – Wish Were There

Licensing Expo – Wish Were There

We’ve worked on interactive marketing elements for licensed products before.

Most notably the Rubiks Revolution web presence a few years ago. I don’t know if the original deal for the product license was made at the annual Licensing Expo or not, but we’ve been wanting to make it out to Vegas to check it out for awhile now. Alas, we didn’t make it this year. The show ends today but AdAge.com has a number of posts reporting on the action. So it’s almost like being there!

Here’s one covering branded App developments.

Another revealing “What you missed”.

And one on nostalgic brands licensing new stuff.

 

 

 

is Co-founder of Going Interactive and Strategic Director. Doug brings over 22 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Georgia-Pacific, CNN, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter. Doug lives with his wife Sherry and their playful Huskies in Marietta, GA.

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