Social Media “Personas”

Social Media “Personas”

Similar to personas marketers have know for years, social media has them too…

Worldwide loyalty management consultancy Aimia has express what it calls and “industry-first segmentation model” that reveals six distinct social media personas, based upon the behavioral of trust and control.

We’re not surprised! We can see these personas in our own social marketing experience with our clients.

This article on lists Aimia’s personas as:

– No Shows

– Newcomers

– Onlookers

– Cliquers

– Mix-n-minglers

– Sparks

Can you recognize these personas in your social marketing efforts?

Here’s a link to their personas graphic PDF.

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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