Are you overwhelming your online customers?
A new study of 7,000 consumers and marketing executives reveals online buyers want an easier purchase process.
Turns out simplicity in presenting the online buying process to consumers can trump “engagement” with them.
Who would’ve thought?!
When you’re courting customer online it’s important to to simplify the purchase process by providing trustworthy information, providing a simple purchase process with brand info appropriate to decision stages, and providing comparison options.
Here’s MarketingVox.com’s take on the findings with more details.
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