Are you overwhelming your online customers?

Are you overwhelming your online customers?

A new study of 7,000 consumers and marketing executives reveals online buyers want an easier purchase process.

Turns out simplicity in presenting the online buying process to consumers can trump “engagement” with them.

Who would’ve thought?!

When you’re courting customer online it’s important to to simplify the purchase process by providing trustworthy information, providing a simple purchase process with brand info appropriate to decision stages, and providing comparison options.

 Here’s’s take on the findings with more details.


is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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