New Work Wednesday

New Work Wednesday

Going Interactive recently wrapped production on a new video for Neustar Webmetrics.

GI wrote and animated this new B2B video that promotes Neustar WebmetricsLoad Testing family of services.

The piece started with a round of different script ideas being narrowed down to one that allowed the benefits of each type of service to be uniquely position. From there a vector storyboard was created that visually told the story of “Bob and Sally” as they decide which type  of Load Testing was most beneficial for them. The characters and icons were based on an earlier creative stylized design approach that Going Interactive created for Neustar Webmetric’s Web Monitoring Service. Screen captures of the actual Load Testing services were taken and used in the design to utilized to help communicate the value of the services. Finally voice over and music were synced with animation and voila – the finished animated motion graphics piece was ready for YouTube and Neustar Webmetric’s corporate site.

[vsw id=”bFgbVvmMu6Q” source=”youtube” width=”400″ height=”280″ autoplay=”no”]

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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