Viral Videos are Integral

Viral Videos are Integral

A recent article found on MarketingVox spoke about the interest marketers have in utilizing online viral videos.

The “Viral Video Marketing Survey” surveyed ad-agency executives and media buyers and found that 80% are “very familiar” with viral video. Some 72% say their clients are “interested”or “very interested” in using viral video as an integral part of their marketing campaigns.

The majority of ad execs (56%) also reported being “pleased” with the results of a viral video campaign, while less than 3% say they have been displeased.

More than nine out of ten (92%) marketers labeled “exponential views” as the leading benefit to viral video marketing, followed closely with 87% choosing “brand engagement.” Online reach and the brand seen as “forward thinking” were also rated as highly positive factors.

If your company is looking for a creative approach to online social media, contact Going Interactive today.

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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