A recent article found on MarketingVox spoke about the interest marketers have in utilizing online viral videos.
The “Viral Video Marketing Survey” surveyed ad-agency executives and media buyers and found that 80% are “very familiar” with viral video. Some 72% say their clients are “interested”or “very interested” in using viral video as an integral part of their marketing campaigns.
The majority of ad execs (56%) also reported being “pleased” with the results of a viral video campaign, while less than 3% say they have been displeased.
More than nine out of ten (92%) marketers labeled “exponential views” as the leading benefit to viral video marketing, followed closely with 87% choosing “brand engagement.” Online reach and the brand seen as “forward thinking” were also rated as highly positive factors.
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