Uers Expect Companies to Have Social-Media Presence

Uers Expect Companies to Have Social-Media Presence

An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through social media, according to an article found on MarketingVox.

Other interesting findings:

• Men are twice as likely than women interact frequently (one or more times per week) with companies via social media (33 percent vs. 17 percent).
• One-third of younger, hard-to-reach consumers (age 18-34) believe that companies should actively market to them via social networks.
• The wealthiest households (household income of $75K+) also believe that companies should seek to reach them via social media.
• Two-thirds of the wealthiest households and the largest households ( those with three or more members) feel stronger connections to brands they interact with online.

Going Interactive understands the current trends in social media and online marketing. Contact us today to see how we can help your business succeed.
* Screen taken from www.GreatAmericanTeachersClub.com (created by Going Interactive)

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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