Tweens ARE online & they like to search to shop

Tweens ARE online & they like to search to shop

The research shows that a huge majority (83 percent) of tweens (age 10-14) spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day. That’s big news for online products and services.

However, there’s a couple other interesting points…
A minimum of 40 percent of tweens reported using search to gather more info about products/services about which they’d seen an ad. Some 78 percent said they use Google most often; 14 percent cited Yahoo instead.

Don’t forget about the social sites too now – Six in 10 visit social-network sites at least once a day.

If you want to see all the fun charts and data, check out this Marketing Charts site.

All in all, if your audience is upcoming tweens (who are some of the first to grow up being on computers) then give Going Interactive a call or email to get the conversation started.

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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