Similar to personas marketers have know for years, social media has them too…
Worldwide loyalty management consultancy Aimia has express what it calls and “industry-first segmentation model” that reveals six distinct social media personas, based upon the behavioral of trust and control.
We’re not surprised! We can see these personas in our own social marketing experience with our clients.
This article on MarketingVox.com lists Aimia’s personas as:
– No Shows
– Newcomers
– Onlookers
– Cliquers
– Mix-n-minglers
– Sparks
Can you recognize these personas in your social marketing efforts?