Silver Addy Award for Gardeners Confidence Collection Website

Silver Addy Award for Gardeners Confidence Collection Website

Going Interactive won a Silver Addy Award at the recent Show South for their work on the new Gardener’s Confidence website . This new B2C web site showcases a beautiful new line of flowering shrubs pioneered by world-renowned horticulturist and breeder, Dr. Michael A. Dirr. As the first series within the Gardener’s ConfidenceTM Collection, the Razzle DazzleTM dwarf crapemyrtles have been developed with the trustworthy attributes of easy care and mildew resistance, as well as exceptional color and compact habit.

The site is full scale solution to the clients needs. It features Flash navigation and design elements to communicate the beauty of the flowers. It’s also Database driven, allowing Gardener’s Confidence to update information instantly on the fly. In addition features like Email to a Friend , Printer Friendly feature, a Store Locator and an Image Gallery are included.

Since Spring is right around the corner, check out the site at and then hit your favorite gardening store and take some of the new Razzle Dazzle Crapemyrtles home.

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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