Site Pro News just published an excellent article on how a shake up of the search engine marketing industry is imminent.
In the aricle Jim Hedger says “For businesses currently relying on SEO services as a primary
traffic driver, the warnings have gone out long before this one
but… Adapt now. Your advertising dollars are already moving
away from the mainstream media (newspaper, TV, flyers, etc…)
and towards the digital media. That trend will make digital media
the number one advertising venue by 2011 according to the
influential VSS Communications Industry Forecast, issued earlier
this week (http://blog.sitepronews.com/index.php?/archives/
hardly advising immediate abandonment of the mainstream media, I
strongly advice a hard look at how next year’s marketing budget
is going to be used. You’ll likely get a lot more mileage from
the viral power of a 3-minute YouTube video than you would from
a month of localized 30-second spots. At the same time, you might
want to take a very close look at what others are saying about
you or your business online. If you find that nobody is talking
about you or your business, or that they are talking trash, you
might want to do something about it.
The bottom (and hopefully last) line is simple. A new generation
of highly wired consumers is looking at monitors more than they
are print or television. The weight of their bulk is
fundamentally changing how they and other consumers use the
Internet. Though it is, and likely always be, about search, it’s
not necessarily about search engines. Like I said to start, a
shake-up is coming in the industry and like most shifts it is
going to produce interesting results.”
The full article is posted here at Site Pro News.
We here at Going Interactive couldn’t agree more and have been pushing the envelope for digital media marketing for almost 10 years now. Contact us today and let’s see how we can push your brand further for online success.