We’re not talking about the classic Batman villan. We’re talking about Google’s newest SEO ranking algorithm.
We met with some new potential clients this week who expressed that some of their coveted search engine results positions had recently slipped. I asked if it had happened after April 24th. They said yep. I said we’ll you may have been hit by the recent Google “Penguin” algorithm update.
Here’s a great article on Wordtracker.com that explains what Penguin is and how it could have affected your site.
The Penguin update has actually helped our SEO results on a brand new client’s site we just launched. So we’re glad!