Launched with Going Interactive ReDesign Launched with Going Interactive ReDesign

Going Interactive worked closely with the Consumer Source Interactive team and delivered a whole new way to search for new homes online. was given a whole new visual design, sophisticated color palette, cool Flash elements, and a streamlined search path to help NHG become the best online destination for new home builders and communities. Going Interactive not only created a whole new design and image, but also delivered a much shorter and direct search path which will ideally generate more leads and keep users clicking through and coming back.

A few site specifics of the new site are…
• The site have a new look targeted toward the core audience and will ideally evoke a “Wow” from customers and prospects. It is wider, allowing more room on the screen for functions, content, and rich media ads.
• All community lifestyles can be searched simultaneously from the home page now.
• The site was completely rebuilt to expose listing and article content to search engine spiders and ultimately boost rankings.
• Visitors can now make search criteria modifications on search results pages – removing the need to go ‘back’ in most instances.
• Listing pages are now consolidated into 3 tabs instead of 5. Community photos are now on the community detail page in a slideshow while floor plans are at the bottom of the home detail page and can be much wider and easier to view and print.
So far in 2007, the site was 45% above last January and the new site should help convert even more visitors to leads!

Check out the new site here:

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


Leave a reply