The parent company Boxercraft®, is America’s leading supplier of quality spiritwear, offering unique styles that are fun for young people and service that is profitable for our customers.
Going Interactive was brought on from conception of project. The goal was to create a unique online destination for Boxercraft’s direct consumer retail outlet.
Going Interactive created the online strategy, overall site Information Architecture including front-end and back-end user paths. Some highlights are straight forward clicking, quick check out process, and showing “recently viewed” items throughout the users experience. Going Interactive created an original design which meets the needs of the prospective MyBoxercraft.com audience (girl tweens and teens).
Brand new sales were taken within the first couple hours of launching the site MyBoxercraft.com. Over the next quarter, Going Interactive will also create and online campaign to promote both MyBoxercraft and Boxercraft through a variety of social outlets including MySpace, YouTube, Google, Facebook, withe strategic SEO, videos, and more.
Need some new gear, athletic or casual? Then check out www.MyBoxercraft.com today and place an order online.