Introducing – Consumer Shopping Site

Introducing – Consumer Shopping Site

Going Interactive is pleased to announce the launch of the all new consumer shopping site –!

The parent company Boxercraft®, is America’s leading supplier of quality spiritwear, offering unique styles that are fun for young people and service that is profitable for our customers.

Going Interactive was brought on from conception of project. The goal was to create a unique online destination for Boxercraft’s direct consumer retail outlet.

Going Interactive created the online strategy, overall site Information Architecture including front-end and back-end user paths. Some highlights are straight forward clicking, quick check out process, and showing “recently viewed” items throughout the users experience. Going Interactive created an original design which meets the needs of the prospective audience (girl tweens and teens).

Brand new sales were taken within the first couple hours of launching the site Over the next quarter, Going Interactive will also create and online campaign to promote both MyBoxercraft and Boxercraft through a variety of social outlets including MySpace, YouTube, Google, Facebook, withe strategic SEO, videos, and more.

Need some new gear, athletic or casual? Then check out today and place an order online.

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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