Here’s a few photos from the March 29, 2006 “Managing the Evolution of Your Email Marketing Program” Event put on by AiMA. The panelists gave tips and tricks for balancing evolving business needs with the unique attributes of the email medium. The panelists went on to discuss testing methods: what to test, how and when, as well as the evolving role of transactional emails in the marketing mix. Numerous creative examples were shown, highlighting the progression of both the business demands on the email program and the technical capabilities of the email medium.
GI Guys at AiMA Event