B2B Music Videos?

B2B Music Videos?

Why not we say!

Going Interactive’s in the middle or producing an all original jingle (we like to call it an “anthem” as it’s a bit more serious than a jingle) for a big global telecommunications client.  We’re writing, producing and recording a modern sounding but fun track that expresses how they help the mobile world at large. Ultimately the song will represent their company to other industry customers of theirs and the public at large.

But the fun doesn’t stop there. We’re also producing a fancy dancy music video to go along with the track. We had Christie Cook from the Atlanta band The Ruckus in the GI green screen studio last week to perform the song (she’s the singer on the track too).  She did a heck of job lip-syncing to herself and making up some great little dance moves and hand gestures to go along with the lyrics.

Normally you wouldn’t think of a traditional type music video used for predominantly B2B marketing. But why not? These days online video and social media marketing of it

is Co-founder of Going Interactive and Strategic Director. Doug brings over 27 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik's Revolution, The Ron Clark Academy, Prime Time Toys, Kimberly-Clark Professional, Chik-fil-a, and Gardener's Confidence. Doug served as the first ever Interactive President for the Atlanta - AIGA (American Institute of Graphic Arts) Chapter.


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