Going Interactive recently wrapped production on a new video for Neustar Webmetrics.
GI wrote and animated this new B2B video that promotes Neustar Webmetrics‘ Load Testing family of services.
The piece started with a round of different script ideas being narrowed down to one that allowed the benefits of each type of service to be uniquely position. From there a vector storyboard was created that visually told the story of “Bob and Sally” as they decide which type of Load Testing was most beneficial for them. The characters and icons were based on an earlier creative stylized design approach that Going Interactive created for Neustar Webmetric’s Web Monitoring Service. Screen captures of the actual Load Testing services were taken and used in the design to utilized to help communicate the value of the services. Finally voice over and music were synced with animation and voila – the finished animated motion graphics piece was ready for YouTube and Neustar Webmetric’s corporate site.
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