The Need.
The Boys and Girls Club does great work around the world. This video was created to help locations nation wide get a sense to what kids are thinking in order for them to serve them more effectively.
The Solution.
GI shot and produced the video at a local Atlanta BGCA. The kids were all “real kids” who go to a local club. Their answers were their own. The impact is powerful.
The Overview.
The Results.
Going Interactive worked on strategic direction, concept, storyboarding, design, video shoot, editing and final production.
Amount of Footage.
Ideas Generated.