According to the Online Publishers Association, Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago.
The studied showed that for 2007 internet usage was divided:
Content 47%
Search 5%
Commerce 15%
Communications 33%
To us here at Going Interactive that supports our belief that now more than ever it’s important that your web strategy involve relevant, engaging and dynamic content. Media like online interactive activities, blogs, RSS and video can all be valuable contributors to your web presence.