Forrester Research has released new numbers from a survey on marketing and online social media use like blogs and RSS.
Namely…
40% of marketers will use or test RSS this year (up from 10% last years survey)
34% will use or test blogs (up from 13% last year)
25% are using podcasts
22% are leveraging user-generated content
20% are using social networks
More at Womma.org
http://www.womma.org/research/009427.php