KIPP Metro Atlanta offers a Charter school education through 8 unique campuses in Atlanta. From Primary to Middle School, to High School, KIPP MA offers a dynamic learning environment to Georgia families. The non-profit needed an updated web presence which not only met the modern usability and UX standards of websites and screen sizes, but also included the 8 specific schools under the KIPP MA name. Each school needed their own site, within the broader site, which reflected the core brand and their own unique colors and name.
Through an entirely new user experience, a clean and intuitive information architecture was created. This family-friendly website was designed and developed to engage current families attending the schools and prompt those looking for more info to find out more and enroll. This site supports the parent brand while allowing each school to have their own voice, both visually and on the news front. The new KIPP Metro Atlanta site also offers insights to the overall school successes and career opportunities for motivated teachers.
Upfront R & D was done on the online education landscape which lead to a strategic SEO set up, simple navigation and solid information architecture.
The site is full of features dynamic scrolling pages using real students and branded elements.
The Multi-site consists of the main site and eight unique school sites.
Going Interactive worked on strategic direction, usability, concept, design, development, seo optimization and overall digital brand building.