BGCA- The Kids We Serve

BGCA- The Kids We Serve

The Need.

The Boys and Girls Club does great work around the world. This video was created to help locations nation wide get a sense to what kids are thinking in order for them to serve them more effectively.

The Solution.

GI shot and produced the video at a local Atlanta BGCA. The kids were all “real kids” who go to a local club. Their answers were their own. The impact is powerful.

The Overview.

Strategy:
Design:
Development:

Viewable Anywhere

Variety of Uses

Easy to Understand

BGCA-Kids-video-Middle-Portfolio

The Results.

 

BGCA-middlecut-shot

Going Interactive worked on strategic direction, concept, storyboarding, design, video shoot, editing and final production.

Amount of Footage.

Ideas Generated.

Connections Created.