New Breed of Shopper? The “Social Researcher”

New Breed of Shopper? The “Social Researcher”

On MarketingVox today there is a piece about new study that reveals a new breed of online shopper dubbed the “Social Researcher” who places increased significant emphasis on peer feedback in product review when making a decision.

Check out the posting here.

is Co-founder of Going Interactive and Strategic Director.

Doug brings over 22 years of professional experience to the table. He is a seasoned professional with a knack for complex problem solving and common sense approach to usability. Doug has helped to create a variety of award winning work both locally and regionally for clients like Apartment Guide, Rubik’s Revolution, The Ron Clark Academy, Prime Time Toys, Georgia-Pacific, CNN, and Gardener’s Confidence. Doug served as the first ever Interactive President for the Atlanta – AIGA (American Institute of Graphic Arts) Chapter. Doug lives with his wife Sherry and their playful Huskies in Marietta, GA.

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